You May Have Already Done the Work That Catapults Your Career
On Monday, March 25th, 2019, I sat down at my computer, took a deep breath, and finally hit publish on an article I thought had the potential to fly.
I’d spent close to two weeks writing it.
I must have asked a dozen people for feedback.
When I went to look at my stats, the following morning, I couldn’t believe my eyes. The article was airborne. It wasn’t going viral or anything. But compared to my previous posts, it was off to a good start.
The next day, the views were still pointing in a positive direction.
The third day, the same — up, up, up.
By the end of the week, the article hit 5,000 views. By the looks of its trajectory, it wasn’t about to slow down. But just as quickly as my hopes began to rise, the views began to fall.
24 hours later, the article flat-lined.
Six months later though, on September 9th, I checked my stats page and I couldn’t believe it — the very same article I’d forgotten about had a pulse.
It hadn’t exactly jumped out of bed and put on her dancing shoes, but it was alive.
The next day, it took a few steps.
The day after, it began to jog.
By the end of the week, the article was in a full-out sprint.
Thanks to getting 180 days of rest, her stamina was strong. And for the next 40 days, she didn’t miss a beat. By the time the article finally started to lose her energy, it garnered close to 180,000 additional views.
But that’s not all.
A few days before Christmas, nine months after being published, it landed on a list of popular articles, and the next day I got an email about writing a book around the topic.
Since then, it has been syndicated by Business Insider, Ladders, and Microsoft News even mentioned a few of the tips in a video, which has led to half a dozen coaching clients.
All from an article I’d basically forgotten about.