Thanks Sitara - yeah I should have mentioned something about a call over video as people need a break I think and the call doesn't have to be an hour - even 20 minutes to put a voice to someone's name. These little calls add up fast though. And yes, unfortuntately on Linkedin I get it a lot but a lot of people lead their message with something like this - "I just started a business and I saw you write for Business Insider - can we talk?" Which is a bit too direct for me. I'm thinking about in 2021 opening up a full- afternoon for random calls just to see what comes from it - minus the people who pitch strangers;)