9 Lines That Will Get People to Commit

Your ideas will never fly if you can’t move people to action

Michael Thompson
9 min readMay 1, 2019


Photo by Chris Liverani on Unsplash

Imagine you are the CEO of a multinational company.

One day, you meet with a young founder who propositions you to leave your corner office to join forces with their four-year-old company that they started out of a garage.

If you are anything like me, the decision would be a no-brainer: Why roll the dice on a “maybe” when your reality was a sure thing?

This too was the initial thinking of John Sculley, former CEO of Pepsi, when faced with the exact circumstances stated above.

However, Sculley’s thinking immediately changed when the young founder by the name of Steve Jobs gunned a knockout pitch that simultaneously hit both his heart and head:

“Do you want to spend the rest of your life selling sugared water, or do you want to come with me and change the world?”

When we think about how to build success, most people think about grit, determination, and patience. And don’t get me wrong, these characteristics are indeed important.

But to be successful, we must also learn how to be more persuasive. This is for the simple fact that no matter how great your ideas are if you cannot move other people to action they’ll never fly.

To get you started on your journey to be more persuasive, below are a collection of persuasive phrases that have helped me time and time again during my twenty-year career in sales, communication, and career coaching.

However, before we jump into the list, I want to make one thing clear: If you want to be more persuasive, you cannot see “No” as the enemy. The most persuasive people do not lose a wink of sleep when being rejected.

But what does keep them up at night is the “I don’t knows,” aka — the dreaded undecided.

That being said, the purpose of the list below is not to help you move everyone to action.

The purpose of the list below is to help you move the right people to action.



Michael Thompson

Co-creator of two cool kids with an equally cool woman • Word strategist • Storytelling coach • Free "story" guide: https://bit.ly/3h1KZeT