9 Lines That Will Get People to Commit
Your ideas will never fly if you can’t move people to action
Imagine you are the CEO of a multinational company.
One day, you meet with a young founder who propositions you to leave your corner office to join forces with their four-year-old company that they started out of a garage.
If you are anything like me, the decision would be a no-brainer: Why roll the dice on a “maybe” when your reality was a sure thing?
This too was the initial thinking of John Sculley, former CEO of Pepsi, when faced with the exact circumstances stated above.
However, Sculley’s thinking immediately changed when the young founder by the name of Steve Jobs gunned a knockout pitch that simultaneously hit both his heart and head:
“Do you want to spend the rest of your life selling sugared water, or do you want to come with me and change the world?”
When we think about how to build success, most people think about grit, determination, and patience. And don’t get me wrong, these characteristics are indeed important.
But to be successful, we must also learn how to be more persuasive. This is for the simple fact…
